Cookie Policy

1. Introduction to Cookies

Sunrise Rentals Ltd ("we," "us," or "our") uses cookies and similar tracking technologies on our website to enhance your browsing experience, collect analytics data, and enable certain features. This Cookie Policy explains what cookies are, how we use them, and your choices regarding their use.

Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit our website. They help us recognize you, remember your preferences, and understand how you use our site.

2. Types of Cookies We Use

We use the following categories of cookies on our website:

2.1 Essential Cookies

These cookies are necessary for the website to function properly and cannot be disabled. They enable core functionality such as:

• Session management and user authentication
• Security features and fraud prevention
• Form submission and data processing
• Access to restricted areas of our website

2.2 Analytical Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous data about:

• Pages visited and time spent on each page
• Equipment categories viewed and user journey flow
• Browser type, device type, and operating system
• Geographic location (city-level only)
• Referral sources (how you found us)

We use Google Analytics for analytical purposes. Data is anonymized and aggregated.

2.3 Functional Cookies

These cookies remember your preferences and settings to enhance your experience:

• Language preferences
• Theme selection (light/dark mode)
• Previously entered form information (with your consent)
• Equipment search filters and sorting preferences
• Notification preferences

2.4 Marketing & Advertising Cookies

These cookies are used to deliver targeted content and measure advertising effectiveness:

• Tracking website visits for retargeting campaigns
• Personalized advertisements based on interests
• Social media integration cookies
• Campaign performance measurement

These cookies are only set with your explicit consent through our cookie banner.

3. Detailed Cookie Information

4. Third-Party Cookies

Third parties may set cookies on our website for the following purposes:

4.1 Google Analytics

We use Google Analytics to measure website traffic and user behavior. Google may set its own cookies to track your activity across multiple websites. Visit Google's Privacy Policy for more information.

4.2 Social Media Integration

Social media platforms (Facebook, LinkedIn, Instagram, Twitter/X) may set cookies if you interact with social buttons on our website or visit our social media pages. These cookies are controlled by the respective social platforms.

4.3 Payment Processors

If you make a payment through our website, payment processors such as Stripe or PayPal may set cookies for transaction security and fraud prevention.

4.4 Customer Support Tools

We may use third-party support tools (e.g., live chat or ticketing systems) that set their own cookies for customer service delivery.

5. Cookie Management & User Choices

You have full control over cookie settings on your device:

5.1 Cookie Consent Banner

When you first visit our website, a cookie consent banner appears. You can:

• Accept All: Accept all cookies (essential, functional, analytical, and marketing)
• Reject Non-Essential: Decline marketing and analytical cookies while accepting essential cookies
• Manage Preferences: Customize which cookie categories you wish to allow
• Save Choices: Your preferences are remembered for 12 months

5.2 Browser Settings

You can manage cookies through your browser settings:

• Google Chrome: Settings > Privacy and security > Cookies and other site data
• Firefox: Preferences > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data
• Microsoft Edge: Settings > Privacy, search, and services > Clear browsing data

Most browsers allow you to refuse cookies entirely or receive alerts when cookies are being set.

5.3 Opt-Out of Analytics

To opt out of Google Analytics tracking, you can:

• Install the Google Analytics Opt-out Browser Add-on
• Reject analytical cookies through our cookie banner
• Adjust your browser's privacy settings

5.4 Do Not Track

Some browsers include a "Do Not Track" feature. We respect this setting and will limit cookie usage accordingly.

6. Cookie Consent & Withdrawal

Your consent to cookies can be managed in the following ways:

• Initial Consent: Provided through the cookie banner on first visit
• Updating Preferences: Click the cookie settings link in our footer to modify your choices at any time
• Withdraw Consent: You can withdraw consent for non-essential cookies at any time, which will not affect cookies already set
• Clearing Cookies: You can manually delete cookies through your browser settings

7. Data Retention & Deletion

Cookies are deleted based on their expiration dates as specified in Section 3. You can manually delete cookies through your browser settings at any time. Deleting cookies may affect:

• Your login status (you may need to log in again)
• Saved preferences and search history
• Your ability to access certain features
• Personalization of your experience

Deletion of cookies will not affect data stored on our servers through other means (e.g., account information).

8. Security of Cookie Data

We implement appropriate security measures to protect cookie data:

• Cookies containing sensitive information are encrypted and transmitted over secure HTTPS connections
• Session cookies expire automatically and cannot be reused
• Cookies are not accessible to other websites or applications
• We do not store payment card or bank account information in cookies

9. International Transfers

Some of our third-party service providers (particularly Google Analytics) may process cookie data outside the UK/EEA. We ensure appropriate safeguards are in place for such transfers, including Standard Contractual Clauses and other legal mechanisms.

10. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our cookie usage or legal requirements. The date of the last update is shown at the top of this page. We encourage you to review this policy periodically.

11. Contact Information

If you have questions about our cookie practices or wish to exercise your rights, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you have concerns about our cookie practices.